The Revenue Trap: Why You’re Broke at $500k You are not lazy. You are not "bad at math." You are likely suffering from revenue blindness. It is the most common pathology I see in small businesses generating between $200,000 and $2M in revenue. You work sixty hours a week. You close deals. Your top-line revenue graph points up and to the right. Yet, at the end of the month, the operating account is dangerously low, and you are terrified of the next tax bill. Profit does not ha